Belonging
Relationships · Trust · Community
We build belonging through relationships: the friendships that hold us, the trust that helps us show up honestly, and the sense of community that makes care possible.
Our Values · Our Story · Our Community
We become stronger together.
Fmme Strng is about taking up space, building community, and celebrating what makes us feel full and well.
We create apparel and media and build digital education and in-person community spaces.
Everything we do aims to celebrate wellbeing and mental health for women+, queer, and gender-expansive people.
What Holds Us
Our core values
Belonging, health, and equity shape what we choose to build, why we build it, and how we create together.
Health
Fitness · Wellbeing · Mental Health
We understand health expansively. Fitness, wellbeing, and mental health are connected, and each deserves care without shame, hierarchy, or one right way to participate.
Equity
Racial & Gender Justice · Women+, Queer & Gender-Expansive Empowerment · Inclusivity
We center racial and gender justice, women+, queer, and gender-expansive empowerment, and inclusivity so more people can participate, lead, feel represented, and take up space.
What We Do
Apparel, movement, and stories belong in the same space.
🦾 Fmme Fit Camps
We hosted three Fmme Fit Camps in 2025, bringing community members together for strength training, plant healing, twerk, mental-health conversation, food, and connection.
The series is currently on pause while Fmme Strng focuses on its next projects. We remain profoundly grateful to everyone who taught, sponsored, supported, attended, and made the gatherings feel like home.
Follow the timeline🌹 Fmme Strng Apparel
Our apparel celebrates women+ in sport, fitness, wellbeing, and everyday life. Each piece is designed to feel comfortable, easy to wear, and affirmational. It comes with us as we move, breathe, grow, rest, and pursue what makes us feel well.
The story includes the Old English Collection, the Artful Rose Collection, signature Fmme Strng typography, and our newest Fmme Strng Varsity pieces.
Explore the apparel story🎙️ Fmme Strng Pod
Fmme Strng Pod is a home for candid conversations about how women+, queer, and gender-expansive people build strength from the inside out.
Honest, personal conversations about strength from the inside out, from Maya in Bloom to Fighter Stories and the reasons women+ fight.
Meet the Pod🧠 Fmme Strng Education
Fmme Strng Education creates accessible learning experiences rooted in mental health, movement, nourishment, rest, nature, and connection.
Six practical learning experiences are in development, with community interest helping determine which course comes first.
Explore EducationOur Story, In Motion
A timeline built from health, care, and showing up.
Fmme Strng began by gathering in real life. Three Fmme Fit Camps began a summer of strength, plant healing, joy, and honest conversation and became the foundation for each chapter that followed.
01
June Joy · Fmme Fit Camp No. 1
We started small, outside, and together.
Our first-ever Fmme Fit Camp was an intentionally close-knit pilot in the heart of Los Angeles. We moved through a strength-training session, celebrated the launch of Fmme Strng and Fmme Strng Apparel, and began imagining what a welcoming movement community could feel like.
It was a first chance to move our bodies, celebrate one another, build community, and enjoy a beautiful day outside.
02
July Throwdown · Fmme Fit Camp No. 2
We worked, rooted, and learned together.
The second camp paired a scaled workout for every body with Hot Gurl Gardening: Healing With Aloe Vera, facilitated by Maya in Bloom. Each Fmme Fittie left with a baby aloe pup to care for and new everyday rituals for healing.
The afternoon also held music, swag, photo-booth memories, raffle prizes, community time, and boba from our friends at Factory Tea Bar.
With Gratitude
Supported by Factory Tea Bar, Hat Cafe, and Tra’Shon’s Coloring Book, with food generously provided in partnership with Simply Wholesome.
Partner FeatureWe All Scream For Ice Cream by Tra’Shon Pugh03
The Park Finale · Fmme Fit Camp No. 3
We moved with joy and told the truth about care.
Our final camp filled Loren Miller Recreation Center in West Adams with music, color, and collective movement. Talissa J of 2 Litt Twerk Fit led a Hot Girl Twerk class that made room to sweat, laugh, release, and celebrate our bodies.
After class, the community gathered around one question: What does mental health and wellbeing mean to you? The conversation was moderated by Jaylah Wilson and shaped by Fmme Strng baddies sharing their own perspectives on care, identity, and community.
Food was generously sponsored by Viztango, and Amber hosted the Fmme Strng Apparel booth onsite.
Partner FeatureViztango CafeThank you for the incredible event sponsorship.
This gathering closed our special three-event 2025 series. Fmme Fit Camp is currently on hiatus while we focus on new projects, with deep gratitude for every person who made these spaces possible.
04
The First Venice Campaign
Our apparel story stepped into the sun.
Pastel apparel, painted walls, palm trees, friendship, self-expression, and sun. Our first Venice shoot brought the early Fmme Strng Apparel world to life and established a visual language rooted in confidence and joy.
Explore the apparel storyAll photos captured by the iconic Fraud Fix.
05
Signature Collections in Motion ✨
The camera kept rolling. The collections kept popping.
Throughout fall 2025, we kept the creative energy moving with bright, spontaneous content that put Fmme Strng's signature collections in their natural habitat: sunshine, friendship, personal style, and a little Venice attitude.
Every frame helped introduce the pieces, build the world, and make the brand feel lived-in, joyful, and unmistakably Fmme Strng.
06
Venice Cozy Season · Apparel Drop
We brought warm layers to the beach.
On November 2, 2025, Fmme Strng brought Cozy Season to Venice Beach with comfy heavyweight sweatsuits, oversized tees, beanies, and other cool-weather pieces made for warmth, ease, and everyday movement.
Maya rocked our special drop of the Good Vibes Only graphic tee, bringing a little California sunshine to the collection as the weather cooled.
07
Fmme Strng Holiday SZN ❄️ ✨
We closed our first six months with gratitude and care.
During Fmme Strng Holiday SZN, we thanked our baddies for an incredible first six months and sent out our digital holiday card as a small love note to the community helping this world take shape.
We also honored the winter solstice with a guest-curated series by incredible baddie Jess Estes on how to honor the shortest day of the year through care, ritual, and reflection.
08
Black History, Black Futures
Fmme Strng honored Black History Month, led by Maya in Bloom.
Maya curated and led the entire series, shaping every post and guiding Fmme Strng's celebration of Black history and culture through music, food, gardening, and self-reflection.
We are deeply grateful to Maya for sharing her brilliance with Fmme Strng. Her creativity, perspective, and leadership made the series rooted, joyful, and expansive.
09
One Year of Fmme Strng 🎂
We celebrated our first birthday.
On May 30, 2026, Fmme Strng was proud and grateful to celebrate our one year birthday. We paused to sit with appreciation and gratitude for every community member, collaborator, moment of strength, and act of care that helped bring this world to life.
10
Taking Back Space
One year after our first Venice shoot, we reclaimed space on Muscle Beach.
We claimed space on the Muscle Beach bleachers, met the heavy bags, crossed the sand, and stepped into the ocean together. We showed what it looks like when women+, queer, and gender-expansive people own the water and celebrate one another.
All 2026 photographs by JJ of Jenner Media.
11
🎙️ Listen With Us
Production Begins 2027Fmme Strng Pod
Fmme Strng Pod production begins in 2027 as a home for honest conversations about strength from the inside out.
Meet the Pod
🧠 Learn With Us
Courses in DevelopmentEducation
Accessible learning experiences are in development around mental health, nature, nutrition, movement, sleep, boundaries, and healthy interdependence.
Preview the Courses
🌹 Wear What Is Next
Apparel Capsule Launches
- 🥊 Fmme Strng Fit 🏋🏻♀️
- 🌊 Fmme Strng Surf
- 👻 Fmme Strng Spooky Season
New capsules will keep movement, comfort, and personal expression close.
Explore ApparelThe Story Is Still Moving
Come as the beginning, the return, the experiment, or the next step.
Fmme Strng does not ask anyone to arrive as a finished version of themselves. We are interested in the community that makes another step possible.
Meet The Creator
Lo (nickname, “Lo Lo” 🩷)
Lo is the creator of Fmme Strng.
They are a certified health coach whose love of Muay Thai kickboxing shapes their belief that movement, wellbeing, and mental health should feel accessible to women+ and gender-diverse people.
Guided by inclusiveness, racial and gender justice, kindness, and a deep commitment to gender equity, they build Fmme Strng as a place where more people can feel seen, supported, and free to grow stronger on their own terms.
They’re obsessed with Hello Kitty, the beach, sunsets, and 2000s nostalgia.
Girly Pop, tiny muse and professional cozy expert.
They live in Los Angeles with their beloved cats. 🐱